On April 6 of last year, we wrote about the barrage of publicity that Luc P. Beaudoin’s cognitive shuffle technique for insomnolence has been receiving. It’s just continued….
- 2024-05-12. Dr. Scott A. Walter published a tiktok video on the cognitive shuffle. As of 2025-03-20, it has received 609k likes, 6358 comments, etc. This led to a very large number of other tiktok and youtube videos on the cognitive shuffle.
- 2024-08-24. CNET published Skip Counting Sheep. This New Sleep Hack You’ve Never Heard of Can Put You Right to Sleep article by Sean Jackson.
- 2025-02-10 BBC Science Focus Magazine published an article by Ian Taylor on the cognitive shuffle for which Luc P. Beaudoin was interviewed.
- 2025-03-20 . The New York Times published an article by Christina Caron: “What Is Cognitive Shuffling?” for which Luc P. Beaudoin was interviewed.
- and more
We ever only advertised mySleepButton minimally , and our few little adverts gained zero traction, so we stopped. And we haven’t advertised for almost a decade. All the coverage Hookmark has received has been organic interest in the cognitive shuffle and the theory behind it.
Note, we used the term insomnolence because it’s more specific than insomnia. Not all insomnolence is insomnia, and not all insomnia is insomnolence.