Welcome to mySleepButton for iPhone, iPad and iPod Touch!

Here are answers to frequently asked questions (FAQs)

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What are the hardware and software requirements of mySleepButton?

mySleepButton requires an iPhone, iPad or iPod Touch with iOS 7. iOS 6 is not supported.

If you wish to be notified when the Android version of mySleepButton will be available, please sign up to our email list on the left side of this page. We will only use it for major announcements.

How do I use mySleepButton?

mySleepButton is a very simple app. All you need to do is press the “Put Me to Sleep” button and imagine each phrase that mySleepButton speaks to you.

mySleepButton will speak one phrase at a time until the timer expires. The timer defaults to 20 minutes. You can adjust the timer.

You can also adjust the interval between spoken phrases.

mySleepButton doesn’t really need any documentation. However, mySleepButton has a complete Help tab.

Do I need to use a headset with mySleepButton?

Use whatever listening option is safe and appropriate for your circumstances. If using the speaker built into your iPhone or iPad is not appropriate (e.g., because you sleep with someone), then consider using a headset, provided that you arrange the cord safely for yourself and your bed partner. If you share a bed with an infant, do not use a wire. Never allow a wire to wrap around your neck or that of anyone else in your bed, of course. (This is not unique to mySleepButton, it applies to any app you might use in bed, such as Apple’s Music app.) Consider using a Bluetooth headset, SleepPhones or a similar product.

Of course, you need to keep the volume down to a safe level that won’t keep you awake.

How much does mySleepButton cost? What is your pricing model?

mySleepButton is free on the App Store. The app ships with several free sample  mySleepButton packs to help you get a few good nights sleep and determine whether this works for you.

We first released mySleepButton on App Store. We then received a deluge of requests from Android users. Given the expense of writing our app for Android, we asked these Android users: Would Android users be willing to pay for this app? They said yes. So we decided to support Android users. Our pricing model on Google Play is slightly different. There, users pay a small fee for the app itself (normally less than on App Store); however, unlike the free version on App Store, that one comes with an unlimited use pack. Android users may also purchase full unlimited packs on Google Play.

The end result, pricing wise, is roughly equivalent on both platforms.

Please keep in mind that pricing an app is actually quite a complex process. There are many options. There is considerable uncertainty. And we incur more costs in developing and marketing this app than meets the eye.

Please note that like many other app developers, we adapt our prices and pricing strategy. We follow a lean approach, as described by Eric Ries in Lean Startup.

Unlike almost all of the other app developers, we are actively engaged in empirical and theoretical research on the effectiveness of our product. For example, we are currently collaborating with 4 different universities on 3 different empirical projects. We research sleep, sleep onset, and many other psychological processes. This costs a lot of time and a lot of money. Yet we sell mySleepButton for a small fraction of a sleeping pill prescription.

The vast majority of our users seem to be very content with our pricing. We can’t please everyone. In the unlikely event that you just can’t afford to buy this app or its packs, we suggest you try the DIY cognitive shuffle technique.

By purchasing mySleepButton Packs, you will help us to continue to improve mySleepButton and the science behind it. That may help you, your friends, family and employees who need a better night’s sleep.

What is a mySleepButton Pack?

A mySleepButton Pack is a specially designed dynamic collection of content to imagine.

We say dynamic because the package are updated based on our statistical analyses of parameters that optimise sleep onset. (That’s why it’s a great idea to enable Send Usage Data in mySleepButton’s settings!)

What kinds of mySleepButton Packs can I choose from?

There is a mySleepButton Pack for each mode of mySleepButton.

What are the mySleepButton modes?

A mySleepButton mode is actually the mode of thinking and imagining (“mentation”) that you are instructed to apply in response to the content played by mySleepButton.

mySleepButton currently ships with three modes on Android and four on iOS:

  • Imagine simple things.
  • Imagine scenes.
  • Imagine drawing objects.
  • Affective Body Scan Meditation. (This is to help you relax before you go to sleep, or before you switch to another pack.)

Download the app to give it a whirl.

Do you guarantee that this will work?

There is no silver bullet when it comes to sleep onset. If anyone guarantees results in the realm of psychology, he or she is trying to mislead you. Sleep onset is influenced by many factors. mySleepButton addresses some of the critical mental factors affecting sleep onset. However, there are several factors it does not deal with. For example, this app won’t take caffeine out of your system, but it might help you fall asleep despite caffeine and stress.

Please read the terms of use of this app on this web site and in the app itself before using it.

We encourage our customers to take a holistic (multi-pronged), science-based approach to sleep onset in particular and psychological matters in general. Please check out our sleep tips and recommended readings.

Will mySleepButton help me stay asleep?

mySleepButton is not designed to help maintain sleep. However, you can also use it to get back to sleep if you wake up in the middle of the night.

Moreover, mySleepButton is to be used in combination with best sleep practices that will help you maintain sleep.

Sleep researchers have shown that normally, even people who cannot recall waking up at night do wake up during the night. If they’re lucky, they will not be awake long enough to even remember it.

The typical problem sleep-challenged people have is falling back to sleep after they wake up. Their fear of not falling asleep actually makes it harder for them to fall asleep (a vicious cycle). mySleepButton can help here in many ways. By having a valid, reliable sleep instrument, you may come to have more confidence in your own ability to fall asleep. Also, the core super-somnolent mentation of your sleep tool will induce sleep.

Is mySleepButton designed only for people who have insomnia?

No. mySleepButton is designed for most people who have difficulty falling asleep, whether or not they meet the requirements of insomnia.

A very large number of people spend so little time in bed that they would be sleep-deprived even if they spent all that time sleeping. But they likely require several minutes to fall asleep initially. And if they are 40 years old or older, they are likely to memorably wake up at least once in the middle of the night (e.g., to go to the washroom). Whatever unnecessary time it takes them to fall back asleep contributes to their sleep debt. mySleepButton is designed for these people too.

How soon can I expect to get a response to my email about mySleepButton?

We do our best to answer all questions. However, we answer questions more quickly from customers who email us from the mySleepButton app. (There’s a link in the Settings page.)

What is the cognitive shuffle?

This is a scrambled way of thinking that, according to our research, is conducive to sleep onset. It is described in the Cognitive Science section of this website.

What is serial diverse imagining (SDI)?

Serial diverse imagining (SDI) is a subclass of the cognitive shuffle. That is, it’s a scrambled way of thinking involving rich, diverse mental imagery.

  • Serial means that you imagine one thing at a time. The “thing” could be a single item, like a banana. Or a scene, such as a banana falling from a tree in a tropical country.
  • Diverse stands for variety. Each thing you imagine is different from the previous things. So, by the time you’ve been doing this for a minute or so, you will have imagined a diversity of things. Each little scene may (or may not) be coherent; but if you were to examine the overall “train” of thought the next day, you’d find it was “non-sensical”, incoherent.
  • Imagining, of course, normally means that you are visualizing something. So, if mySleepButton speaks the word “banana”, you wouldn’t just repeat this word in your head, you would visualize it. You might visualize it by itself, or you might conjure up richer imagery, such as seeing a monkey climbing up the tree to get the banana.

However, visualization is not all there is to imagining. Consider auditory and kinesthetic imagining, for example. mySleepButton exploits them too! For example, mySleepButton contains a drawing mode, where you imagine yourself drawing objects.  Also, some of mySleepButton also gets you to imagine doing things, like walking to the beach or paddling a canoe.

Beaudoin proposed that these globally incoherent imagination states, in which temporally extended sense-making is suspended, are super-somnolent.

Why do you say that using mySleepButton is fun, creative and enjoyable play?

Childhood play is quintessential play. It involves a lot of imagining. Unfortunately, as people age, they tend to spend less time creatively visualizing.

Our society overemphasizes linguistic processing. Many of us experience rich imagery (the visual world, cinema, art, the Internet and television provide ample content). But most of us tend to spend little time actually creating images.

Most video games do not actually support the core aspect of play. They are fast paced. Users need to pay attention to a complex, rapidly changing screen in order to compete. They can’t vividly imagine other things at the same time as they are paying attention to the screen. (This is because consciousness is a serial process, as aptly characterized by Dr. Bernard J. Baars and Dr. Merlin Donald in A Mind So Rare.) mySleepButton, in contrast, is played with one’s eyes closed.

So, mySleepButton captures a core aspect of play much better than most video games. For more on play, read Dr. Stuart Brown’s delightful book, Play: How it Shapes the Brain, Opens the Imagination, and Invigorates the Soul. Here’s an exercise. Use Brown’s criteria of play to compare mySleepButton with other games.

One of the reasons why people like reading novels (as opposed to technical materials) is that they get to visualize stuff.

You may be surprised to learn then that a playful app like mySleepButton can put people to sleep. To be sure, most games won’t put you to sleep! That’s one of the things that is so cool about mySleepButton: it’s based on cognitive science and sleep research. Scientific theories sometimes make strange predictions. The theory of relativity did this when it predicted that light would bend near large objects. If you’re not into physics, perhaps reading about these theories can help put you to sleep. (At least on person remarked that Luc Beaudoin’s paper on sleep put her to sleep!)

Is the cognitive shuffle the same thing as serial diverse imagining (SDI)?

SDI is a kind of cognitive shuffle. There are other kinds. We will prove this in future updates of mySleepButton!

How does the cognitive shuffle differ from other sleep onset techniques?

The cognitive shuffle is different from others in that it is based on a more extensive information-processing account of mentation. The closest technique is traditionally called “imagery training”. However, that name is not appropriate because it is too general. In a sense serial diverse imagining (SDI) itself involves imagery training (at least its self-directed (DIY) variant does). Beaudoin dubbed traditional imagery training “monotonous” imagery training because it does not involve much by way of diversity. Users are trained to imagine a particular scene in a lot of detail, which takes time. Our technique has the same benefits as monotonous imagery, but it is more counter-insomnolent (does a better job of interfering with insomnolent mentation) and more somnolent (because of cognitive shuffling).

The cognitive shuffle is also different from traditional meditation. However, when meditation is properly defined, it essentially involves prolonged, deliberate control of mentation. In this way, the cognitive shuffle qualifies as an innovative form of meditation. The beauty of a scientific approach is that old data can be accommodated and conceptualized in more powerful ways, and the space of possibilities explored.

There was practically no innovation in sleep onset techniques for almost 30 years prior to Beaudoin’s conjecture regarding super-somnolent mentation. Read this paper for the research background to mySleepButton. You can also look forward to new papers, empirical research, and more.

Dr. Beaudoin also wrote an article published by SharpBrains.com that relates the cognitive shuffle to other techniques.


CogZest also offers workshops on sleep onset.

The cognitive shuffle sounds a lot like dreaming, is that a coincidence?

mySleepButton deliberately gets users to engage in mental patterns that are similar, in potent respects (but not all respects), to sleep onset mentation. When people fall asleep, they tend to have micro-dreams which they almost invariably forget. (The reasons sleep onset dreams are not remembered has nothing to do with what you might read in psychoanalytic literature. Consider simple principles of memory instead.) Beaudoin proposed that these dreams are not merely indicative of sleep onset, they are somnolent (they help one move into the next stage of sleep).

Has this been tested? Is this empirically grounded? In what sense is this scientific?

Before mySleepButton was designed, the cognitive shuffle was put to pilot tests that were conducted privately, some used the DIY approach, some used a software prototype. The results were encouraging and the theoretical basis is quite strong. Moreover, as noted below, serial diverse imagining is not only based on theory, it is based on prior empirical results (e.g., imagery distraction). CogSci Apps Corp. then marketed mySleepButton. CogSci Apps Corp. has collected a large amount of data from consenting users (e.g., we have built in surveys), the vast majority of whom have reported mySleepButton and the cognitive shuffle have helped them fall asleep. Those private data were collected outside of university contexts and cannot be used for publication. However, we strongly believe such innovations need to be tested in scientific contexts.

Therefore, Professor Nancy Digdon of MacEwan University, CogSci Apps Corp. co-founder Dr. Beaudoin ( Simon Fraser University) and colleagues published the first experimental demonstration of the cognitive shuffle at SLEEP-2016 (A joint meeting of the American Academy of Sleep Medicine and the Sleep Research Society).  The app-based cognitive shuffle matched an existing treatment on all standard sleep measures, and was judged by twice as many users to be most helpful, and 6 times more users to be simpler to use than the established technique.

mySleepButton is based on several findings. One of the findings on which mySleepButton is based is imagery distraction.  Beaudoin and Alison Harvey, in their respective publications (not as each others’ co-authors), independently argued that it is important to improve on existing psychological sleep techniques, including imagery distraction (whose effectiveness has independently been assessed by Charles M. Morin and Alison Harvey.) The cognitive shuffle addresses other mechanisms that are involved in insomnia and sleep onset that traditional imagery distraction does not deal with. For example, traditional imagery distraction while more engaging than counting sheep, is still not optimally distracting. The cognitive shuffle was designed partly to be more distracting. Also, traditional imagery is a coherent mental process. Yet a successful sleep-onset period involves drowsy cognition in which sense-making is reduced. So, the cognitive shuffle provokes a less coherent thought process, i.e., one that is less characteristic of daytime mentation, and more similar (in some key respects) successful sleep-onset.  The cognitive shuffle, which mySleepButton provokes, also exploits the finding that about 33% of the time during the sleep-onset period, imagery rich micro-dreams occur (e.g., Hori, Hayashi, Morikawa, 1994). It leverages many other principles and findings (for example, it addresses an aspect of emotion Beaudoin has called “perturbance”.) For more details, please checkout Dr. Beaudoin’s research papers. There is also some information about this in his book Cognitive Productivity.

We use an augmented “lean” approach. This involves typical lean methods (see, for example, Eric Ries’s book, The Lean Startup), plus scholarly research.

We are engaged with several separate teams of university researchers in empirical research on the cognitive shuffle. We encourage other labs to investigate the theory and techniques derived from the theory. Dr. Beaudoin has published a collection of pertinent research questions, and has many more questions to answer scientifically. This scientific process allows the research community to gradually improvement and personalize sleep latency treatments.

Furthermore, the mySleepButton code base itself is a scientific instrument that collects sleep data from consenting users, enabling CogSci Apps Corp. to assess its effectiveness and to improve it gradually using lean methods (cf. e.g., Eric Ries’s Lean Startup).

Core features of a scientific approach are to solicit and be open to empirical and theoretical criticism and to continue to improve one’s theories, treatments and products as a function of data on argumentation. Our CogSci Apps brand is fully inline with this pursuit of epistemic and technical excellence.

Stay tuned to our blog to keep up to date on this cutting edge research and what it means for your sleep.

Do I need mySleepButton to use the cognitive shuffle technique to get to sleep?

That depends on you and your circumstances. Without an algorithm, it’s extremely difficult to do a cognitive shuffle (i.e., to think about truly random things). It can be particularly difficult to do this when you wake up in the middle of the night and are having trouble getting back to sleep. You may be too tired to use the technique without software but paradoxically not able to fall asleep. (This is similar to “tense fatigue” described by psychologist Robert E. Thayer.)

mySleepButton makes it a lot easier for people to engage in super-somnolent mentation. However, we have published on this site (and Beaudoin has in an academic paper) a self-directed, DIY, way of shuffling your thoughts to sleep. It’s a good addition to mySleepButton.

When and why were the cognitive shuffle and mySleepButton invented?

While taking his first cognitive psychology course, in 1988, it occurred to Dr. Beaudoin that the brain needs a cognitive sleep-signal; and that it may be possible to deliberately emit this signal. He asked himself: what kind of mentation might provide this trigger. Dr. Beaudoin developed his theory and techniques, on and off, since then.

Fortunately for the theory and practice of sleep onset, over a decade ago, Dr. Beaudoin developed severe insomnia, sleeping only a couple of hours a night. He failed to apply his knowledge, which in any event needed to be extended. The insomnia subsided but re-emerged in 2009. That time, Beaudoin fully resolved to get a cognitive science-based vise-grip on insomnia. He used a multi-pronged approach, involving all the best ideas of sleep research, plus his own scientific innovations. A few weeks later, he was able to get to sleep within 1–2 minutes of hitting the sack, to the astonishment of his observer. He has continued to develop the theory and techniques. (Science and technology must always move forward!)

mySleepButton was created by CogZest and Brian Shi, who jointly sold it to CogSci Apps Corp.


I have purchased packs but they do not appear?

If the packs you have purchased do not appear (which can happen if you reinstall the app, or some other contingency happens on your device), you can make all the packs you have purchased come back in this way:

On the Packs screen, scroll down to the button that says “Restore All Purchases”. You may be asked to enter your username and/or password to the App Store (or Google Play store).

You could also click on the “buy” button to the right of a pack you have already purchased. You will not be charged again for the same in-app purchase.

What makes CogSci Apps Corp. so great?

Great question! We’re a great company because we virtuously deliver value along the following lines.

  • We are not in it primarily for the money.
  • We sincerely not only want but intend to radically improve people’s mental productivity and well-being. Steve Jobs spoke of “putting a dent in the universe”. We will “bend the universe”. Same idea.
  • Our products are inexpensive so that we can reach millions of people.
  • We extend and apply cognitive science.
  • Our products are smart and they help our customers work smarter. (Cognitive productivity, for instance, requires sleep!)
  • We rely on smart customers to understand and spread the word about our value proposition.


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So, please give mySleepButton a whirl; please recommend it to a friend who needs better sleep. You’ll be doing your part to “bend the universe”!